the world’s most reported trailer

Client: Thappad, a Bollywood film about domestic violence

1-in-2 Indian women face domestic abuse, but 73% cases go unreported. So we released a YouTube trailer that asks you to report itself, breaking the cycle of silence surrounding domestic abuse in India.

🦁 x2 Cannes Lions 2021
🌵 x5 Spikes Asia Awards 2021
🐘 x5 The One Show x Kyoorius 2020

The World's Most Reported Trailer