THE GREAT INDIAN DESERT CROSSING
Client: Jeep
No land vehicle had ever crossed the mighty Thar desert in Rajasthan, India in one go. So we knew that Jeep had to be the first.
And who better to collaborate with than the Prince of Alsisar, Rajasthan, whose familiarity with the terrain is unmatched. We went on a journey with him to take on over 800 miles of unforgiving terrain, with no roads in sight.
Check out this documentary piece that puts the Prince in the driver’s seat, concepted and developed by me and my team.
Watch the product feature spots that ran as paid social ads to support this campaign. They prove exactly why Jeep was the first to cross the Thar desert.
